Merrill

Merrill (formerly Lynch) is one the most iconic names in the world of finance, but its story as a brand was starting to feel old and out of touch with the other 99%. To appeal to a younger, more diverse audience without alienating its current clients, we led a rebranding effort that moved Merrill away from the saving, protecting and retiring with grey hair place it had always been into a richer, more action-oriented focus on the present. Because there are so many things people want to do during the course of their life, not just at the end of it.

Bank Of America

To launch their new Cash Rewards credit card that gave customers their choice of which category to earn cash back in, our clients wanted a hardworking execution they could use to explain it to the public externally as well as educate their own employees internally.

We partnered with Visual Country to create a fun stop motion video where everything was shot in camera, including each 3D letter of the Bank of America logo. The shorter, silent version went live on a Times Square billboard, while the longer, more in-depth was sent throughout the company.