Hi.

I’m Alex. And this is me in my happy place aboard The SS Minnow, the 12’ atomic yellow kayak you can find me on anytime I’m not working, parenting, recovering from a soccer injury or making and moving piles that drive my wife crazy. Ever since I was old enough to hold a rod, I’ve been obsessed with fish, fishing and most aquatic-adjacent matters. Many of the lessons I’ve learned in my time on the water have informed my approach to living, working and just generally being.

Here’s my top 5 for any High Fidelity heads out there:

1. Do your research
2. Show up early
3. Respect the grind 
4. A little humility goes a long way
5. Don’t be a territorial dick

Over the course of my 15+ year career, I’ve been fortunate to work on some very iconic brands with some very talented people. In that time, I’ve never forgotten that being able to make a living in the creative field is very much a privilege. I can coach, player coach or just be a concept + copy monkey in a wide range of tones on scales big and small. If you think I might be a good fit for your project or position, I think you should trust yourself and reach out.

Keep scrolling for more inessential tidbits.